![]() ![]() While 16:9 has dominated Facebook in the past, square or portrait videos can help you capture more mobile viewers, since taller videos take up more of the screen. Here’s what a classic widescreen video of one of their couches looks like on Facebook: Here’s a complete list of aspect ratios for video marketers to use right now, along with examples of what they look like: Facebook aspect ratiosįurniture brand Burrow uses a variety of aspect ratios in their Facebook videos. ![]() So with that being said, let’s gather everything we know about choosing the best aspect ratios for social media video. With the rising popularity of mobile video, three new aspect ratios are going to be just as important as the classic movie examples: Social media platforms have invested in video, we have taller phones with HD screens, and we’re more likely to just watch a video as-is rather than rotate our screens. Today, mobile video consumption dominates. Picking up on new trends and tech will help you choose the best dimensions for your video goals. And now, new developments in mobile video are changing the standards for video sizing. In the 1930s, the addition of sound in “talkies” led to the Academy format. Thanks to these exact calculations, your video will look its very best and your creative vision will remain intact! The best video aspect ratios for social media Why not give the calculator a try for yourself! Luckily, we’ve got a tool for that! All you have to do is enter your video’s current or desired width, and we’ll give you the corresponding height (or vice versa) for the appropriate aspect ratio. If you calculate the perfect dimensions for your video ahead of time, you’ll never have to worry about cropping out people’s heads or your product! or wasting space with black bars. As a general best practice, you should always consider what shape the final format will take before you start shooting. In an ideal world, deciding on your aspect ratio should be an early part of the creative process. But, how can you make sure you’re using the right aspect ratio from the get-go? Use our Aspect Ratio Calculator as part of your process If you can get ahead of these trends, you can make content that looks great on any screen and feels fresh and relevant to your audience. In both, you can play with how intimate or zoomed-out the scene is.Īs mobile video becomes more and more popular, the standards for aspect ratio are shifting. The 4:3 format also looks a little old-school, so it works if you’re going after a vintage vibe. In 4:3, the squarer frame means that it’s easier for a person to fill the screen, and the details of their outfits and hand gestures become more apparent. For instance, in anamorphic, you can include more objects and scenery in the frame, informing the viewer about the world they’re seeing. These standards have influenced creators in several ways. 21:9 - aka 2.33:1, or “anamorphic” format is most often used in movies by filmmakers shooting on digital. ![]() 16:9 - aka 1.78:1, this “widescreen” format is standard for HDTV (and now, most desktop video players, Facebook, YouTube, and Twitter).4:3 - “Academy format,” aka 1.375:1, the standard for most films made before the 1950s.On desktop, mobile, and smart TV, there are three standard formats: Now, videographers have more creative freedom, but there are still standards, thanks to online video platforms.Īspect ratios for online video players come directly from movie history - with a few tweaks here and there. In the past, aspect ratios were shaped by two factors: the type of film used and theater screen size. Still from “Roma” in widescreen 2.35:1 Source: Netflix What he’s really saying is, video dimensions have just as strong an emotional and persuasive effect as any other visual effect. That’s just filmmaker-speak for different aspect ratios. That started to inform the whole thing.”ĭon’t know what “Academy format?” or “65 and wide" means? Don’t worry. When describing the production of the film, Cuarón said, “I wanted to do the Academy format convinced me to go 65 and wide. ![]() Take Alfonso Cuarón, director of the award-winning film Roma, for example. Aspect ratio is one of the most important creative decisions you’ll make as a video marketer - just ask a filmmaker. ![]()
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